CELECCA Platform
A scalable, high-performance Next.js architecture transforming a massive static catalog into a dynamic digital ecosystem.
Role
Technical Strategy & Full Stack Development
Timeline
6 Weeks
Key Technologies
Modernizing the Industrial Web
Celecca was trapped in a 'static web' of over 900 unmanageable HTML pages, where simple updates took days. We engineered a complete digital shift, replacing fragile code with a powerful, data-driven Next.js platform that turns their massive inventory into a manageable competitive advantage.
The Bottleneck
The 'Static Trap'. Celecca's legacy site relied on individual HTML files for every single product. Updating a footer link meant editing 900+ files. There was no central database, making the managing of complex industrial specifications impossible at scale.
The Reality
A 'Living Database'. We architected a unified solution using Supabase as the source of truth. Now, a single flexible Next.js template renders thousands of products instantly. Edits happen once, and propagate everywhere.
"We didn't just build a website. We engineered an industrial-grade digital infrastructure."
Technical Execution
A breakdown of the core systems engineered to deliver performance and scalability.
Industrial-Grade CMS
- Built a custom, authenticated Admin Panel specifically for technical data entry.
- Implemented 'smart tables' for editing complex variable specifications directly.
- Automated SKU generation and drag-and-drop media management.
Performance Engineering
- Migrated 10k+ base64 data blobs to optimized Supabase Storage via a custom migration script.
- Implemented server-side filtering to handle universal search across the entire catalog.
- Leveraged Next.js App Router for optimal caching and fast transitions.
Cinematic UX
- Integrated smooth 60fps scroll animations (AOS) to give specific industrial components a 'premium' feel.
- Developed a 'Conditional Maintenance' system to allow atomic updates without downtime.
- Designed a responsive mobile-first navigation system for deep catalog hierarchies.
Visual
Architecture
A curated selection of key platform interactions.
Ready to explore?
The Value.
Celecca now operates on a platform that scales with their ambition, not against it. We delivered not just a website, but a long-term digital asset that turns their massive inventory into a manageable competitive advantage.
900+ Pages → 1 Template
Instant Global Updates
Sub-100ms Interactions